‍


‍

I’ve worked for more than 15 years in the intersection between design, research and technology. During this path, I collaborated with dozens of clients and projects in different geographical areas, I leaded design teams and I also made some good friends. I meat inspiring people, and experienced amazing situations. I think in all projects, there is a chance to discover new subjects, apply new methodologies and improve the team and your own skills.
‍

I'm currently leading UX and Research team in Banc de Sabadell. I've also worked for Fintech and Design Consultancy. In the company Designit, I was involved in projects for Wallapop, Iberdrola, BBVA, Santander Bank,  etc
I worked in the ecommerce landscape for clients such as Roca Bathrooms and Eurekakids.
I also worked for organizations and public institutions such as Ajuntament de Barcelona and the city cooperative ecosystem.

Once upon a time, when I was working in an advertising agency, I discovered how simple and easy it was to craft and publish websites. Just a few lines of code and -boom- everyone could see your work.

I was part of a new generation of designers who began to express their ideas by mixing visuals, interaction and code.
‍
We were able to use animation, as a new dimension of design. We learned from computer science concepts like HCI, usability and heuristics. We realized that research and testing were the way to improve digital experiences.

I think the best things are still to come. Design means moving away from formulas, silos, and bureaucracy. User experience and the digital world is, actually, a young field where every single day a new world emerges.
‍